

It's not the first time, nor will it be the last, that a once-bright tech meteor has quickly turned into a falling star. Zynga offered "a complimentary bonus package" of virtual goods for players of games it was ending to entice them to try other games, including "CastleVille," "ChefVille" or the original "Mafia Wars." Falling star The game, like the IPO that soon followed, instead fizzled, and now the company is trying to find new momentum in mobile and real-money games.

Zynga also executed "Mafia Wars 2," a sequel mob warfare game that the company spent a lot of time and money developing in 2011 in hopes that it would be the next great hit.
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Just as a TV network does away with shows that have low Nielsen ratings, Zynga made a business decision to euthanize "PetVille," which according to AppData had only 1 million monthly active users ("FarmVille 2," by comparison, has 43 million.) Is the almighty dollar THAT important over the happiness of some very loyal fans?"īut money is the bottom line in any business. I wish you 'people' could have seen the streams of tears running down both our faces as we played our last session. "It was something we could do together, and made us very happy. Please don't take that away from me, or at least give me a way to still visit."Īnother played the game for two years with her son, who has autism. "I loved her dearly, and I played this game in her memory. She was like a daughter to me," the player wrote. "I named and modeled my 'PetVille' character after her, Alice. One player said that not long after she started playing "PetVille," her real dog was killed by a "careless driver." "It always put a smile on my face during bad times and helped me cope with many stressful days due to illness," wrote another. "The game has also helped me to discover my artistic side which helped me develop confidence, and develop wonderful Facebook friendships." "As a person with who has been plagued by a lot of health issues for most of my life, 'PetVille' was a game that I could play that helped me to forget my health issues for a while, and put a smile on my face every day," one player wrote. Many saw their virtual pets as substitutes for companions they, for one reason or another, couldn't have in real life. But Zynga intentionally designed titles like "FarmVille" and "CityVille" as places players could enjoy daily as virtual extensions of themselves and their creativity.įrom their online comments, "PetVille" players expressed a particular emotional attachment to the game, and thus a greater sense of abandonment. Non-players might view such games as a waste of time. But this month on Zynga's online community forums, "PetVille" players seemed to be holding out hope that the company would spare one of its oldest games and save the virtual pets they spent time and money raising.
